BETTING EXCHANGE
Betting exchange works
almost the same as stock market, but instead of trading shares you trade your
bets. Rather than betting against the bookmaker, you bet against fellow
players, with the betting exchange acting only as intermediary.
We can thus describe betting exchange
as a marketplace for customers to bet on the outcome of discrete events.
Betting exchanges offer the same opportunities to bet as a bookmaker with a few
differences. You can buy and sell the outcome, you can trade in real-time
throughout the event and you trade out to cut your losses or lock in profit.
Bookmaker operators generate revenue by offering less efficient odds. Betting
exchanges normally generate revenue by charging a transaction fee.
You can place a ‘back’ bet – betting on
something happening or a ‘lay’ back – betting against something happening. If
the market moves in the right direction, you can lay the bet you have
previously backed or vise versa, just like buying and selling shares, making
sure you win some money regardless of the outcome.
Betting exchange offers numerous
advantages to conventional bookmakers, such as no-limit betting and very sharp
odds.
Example
You place a £100
‘back’ bet on Borussia Dortmund to win German Bundesliga at odds of 4.00 (3/1)
before the season starts and then place a £120 ‘lay’ bet on Borussia Dortmund
at odds of 3.00 (2/1), risking £360, after they notch up a couple of wins in a
row.
Should BVB win the title you will earn
£400-£360=£40 and if they fail to win the title, you will earn £120-£100=£20.
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